Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Anett Erdmann, José Manuel Mas, Ramón Arilla
| Year of publication: |
2023
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|---|---|
| Authors: | Erdmann, Anett ; Mas, José Manuel ; Arilla, Ramón |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 4, p. 912-932
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| Subject: | augmented reality | online purchase intention | retail digital transformation | technology-based retail services | value-based adoption model | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality | Electronic Commerce | E-commerce | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1993 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326275