Value-based nudging of ethnic garments : a conjoint study to differentiate the value perception of ethnic products across Indian Markets
Arnab Banerjee and Tanusree Dutta and Aditya Shankar Mishra
| Year of publication: |
2023
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|---|---|
| Authors: | Banerjee, Arnab ; Dutta, Tanusree ; Mishra, Aditya Shankar |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 27.2023, 4, p. 612-631
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| Subject: | Attribute substitution | Conjoint analysis | Ethnic garment | Nudging | Value perception | Conjoint-Analyse | Ethnische Gruppe | Ethnic group | Indien | India | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-02-2022-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014288992