Value Chain Management in Marine Fisheries : A Case Study of Andhra Pradesh

The value chain management assists the stakeholders to perform value added operations, add value to the product and have better returns from the market. This paper attempts at value chain management practices adopted by the players of the marine fisheries chain in Andhra Pradesh and how much value they are adding to the final fish product. The study has been structured to capture the essence of the processes and flow of the value chain in Marine fisheries. The study is designed in such a way that it addresses various research questions like the basic value chain structure, value added operations in fisheries value chain, cost of each operation along with price increase and finally the final price of the product. In this paper, in order to suggest the suitable value chain, a thorough market research was conducted to study the Value Chain Management practices employed by Fishermen, Middlemen, Retailers, Head loaders and Cycle carrier with respect to fresh fish in the coastal area of the State of Andhra Pradesh, India