Value co-creation : a review of literature and future research agenda
Victor Saha and Praveen Goyal and Charles Jebarajakirthy
| Year of publication: |
2022
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|---|---|
| Authors: | Saha, Victor ; Goyal, Praveen ; Jebarajakirthy, Charles |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 3, p. 612-628
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| Subject: | B2B | Emerging trends | Systematic review | Value co-creation | Value co-destruction | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-01-2020-0017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165207