Value co-creation behaviour : role of embeddedness and outcome considerations
Year of publication: |
2017
|
---|---|
Authors: | Laud, Gaurangi ; Karpen, Ingo Oswald |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 4, p. 778-807
|
Subject: | Co-creation | S-D logic | Value-in-context | Embeddedness | Value co-creation behaviour | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
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