Value co-creation : factors affecting discretionary effort exertion
Praveen Aggarwal; Amiya K. Basu
| Year of publication: |
2014
|
|---|---|
| Authors: | Aggarwal, Praveen ; Basu, Amiya K. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 35.2014, 4, p. 321-336
|
| Subject: | service co-creation | customer effort | service-dominant logic | customer well-being | health care services | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Gesundheitsversorgung | Health care | Dienstleistungsmarketing | Services marketing | Kundenzufriedenheit | Customer satisfaction | Marketingtheorie | Marketing theory | Dienstleistung | Services | Kundenwert | Customer value | Gesundheitswesen | Health care system | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010465663