Value co-creation for marketing innovation : comparative study in the sme community
Handyanto Widjojo, Avanti Fontana, Gita Gayatri and Agus W. Soehadi
| Year of publication: |
2020
|
|---|---|
| Authors: | Widjojo, Handyanto ; Fontana, Avanti ; Gayatri, Gita ; Soehadi, Agus W. |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 3, p. 2050030-1-2050030-31
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| Subject: | Value co-creation | marketing innovation | collaborative networks | dynamic interaction | SME community | KMU | SME | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Innovationsmanagement | Innovation management | Social Web | Social web | Forschungskooperation | Research collaboration | Innovation | Marketing | Soziales Netzwerk | Social network | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919620500309 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012252093