Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Shuyang Li, Guochao Peng, Fei Xing, Jun Zhang, Bingqian Zhang
| Year of publication: |
2021
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| Authors: | Li, Shuyang ; Peng, Guochao ; Xing, Fei ; Zhang, Jun ; Zhang, Bingqian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 98.2021, p. 105-114
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| Subject: | B2B marketing | Capability | Industrial AI | Value co-creation | Value type | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.07.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013206360