Value co-creation : the role of actor competence
Year of publication: |
April 2018
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Authors: | Waseem, Donia ; Biggemann, Sergio ; Garry, Tony |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 70.2018, p. 5-12
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Subject: | Value co-creation | Competence | Phenomenology | Relationality framework | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kompetenz |
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