Value-co-creation through multichannels distributions : the Nike ID case

Enrico Angioni, Francesca Cabiddu, and Maria Chiara Di Guardo

Year of publication:	2012
Authors:	Angioni, Enrico ; Cabiddu, Francesca ; Di Guardo, Maria Chiara
Published in:	Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems. - Berlin : Physica-Verlag, ISBN 978-3-7908-2788-0. - 2012, p. 259-266
Subject:	Nike <Firma> \| Bekleidungsindustrie \| Clothing industry \| Schuhindustrie \| Footwear industry \| Sportbekleidung \| Sportswear \| Schuhe \| Footwear \| Online-Handel \| Online retailing \| Vertriebsweg \| Distribution channel \| Kundenintegration \| Customer integration \| Mass Customization \| Mass customization \| Italien \| Italy

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz im Buch ; Book section ; Fallstudie ; Case study
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10009577638