Value co-creation with Internet of things technology in the retail industry
M.S. Balaji and Sanjit Kumar Roy
| Year of publication: |
February 2017
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|---|---|
| Authors: | Balaji, M. S. ; Roy, Sanjit |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 1/2, p. 7-31
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| Subject: | Internet of things | value co-creation | service-dominant logic | retail | continuance intentions | PLS path modelling | Internet der Dinge | Service-Dominant Logic | Service-dominant logic | Einzelhandel | Retail trade | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2016.1217914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011690527