Value co-destruction : problems and solutions
Matthew Alexander, Niklas Vallström
| Year of publication: |
2023
|
|---|---|
| Authors: | Alexander, Matthew ; Vallström, Niklas |
| Subject: | Customer engagement | Mid-range theory | Service-dominant logic | Value | Value co-creation | Value co-destruction | Service-Dominant Logic | Kundenwert | Customer value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory | Werttheorie | Theory of value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-023-00269-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014512664