Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Nicola E. Stokburger-Sauer, Ursula Scholl-Grissemann and Karin Teichmann (Department of Strategic Management, Marketing and Tourism, School of Management, University of Innsbruck, Innsbruck, Austria), and Martin Wetzels (Department of Marketing and Supply Chain Management, Maastricht University, Maastricht, The Netherlands)
| Year of publication: |
2016
|
|---|---|
| Authors: | Stokburger-Sauer, Nicola ; Scholl-Grissemann, Ursula ; Teichmann, Karin ; Wetzels, Martin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 563-590
|
| Subject: | Customer loyality | Value cocreation | Coproduction paradox | Customer coproduction | Negative effects | Process enjoyment | Customer self-efficacy | Monetary expenditures | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-10.2015-0305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563693