Value-creating mechanisms within the market orientation-performance relationship : a meta-analysis
Year of publication: |
2014
|
---|---|
Authors: | Doyle, James D. ; Armenakyan, Anahit |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 22.2014, 3, p. 193-205
|
Subject: | market orientation | capabilities | processes | performance | meta-analysis | Unternehmenserfolg | Firm performance | Meta-Analyse | Meta-analysis | Marketingmanagement | Marketing management |
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