Value-creation-capture-equilibrium in new product development alliances : a matter of coopetition, expert power, and alliance importance
Year of publication: |
2020
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Authors: | Bouncken, Ricarda B. ; Fredrich, Viktor ; Ritala, Paavo ; Kraus, Sascha |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 648-662
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Subject: | Value creation | Value capture | NPD alliances | Coopetition | Expert power | Koopetition | Strategische Allianz | Strategic alliance | Produktentwicklung | New product development | Betriebliche Wertschöpfung | Unternehmenskooperation | Inter-firm cooperation | Experten | Experts |
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