Value creation in usage processes : investigating the micro-foundations of "value-in-use"
by Lucas Pfisterer and Stefan Roth
| Year of publication: |
2018
|
|---|---|
| Authors: | Pfisterer, Lucas ; Roth, Stefan |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 40.2018, 3, p. 31-42
|
| Subject: | Value-in-use | Value Co-creation | Micro-foundations | Usage Processes | Service-dominant Logic | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011913387