Value Creation through Co-Opetition in Service Networks

Well-defined interfaces and standardization allow for the composition of single Web services into value-added complex services. Such complex Web Services are increasingly traded via agile marketplaces, facilitating flexible recombination of service modules to meet heterogeneous customer demands. In order to coordinate participants, this work introduces a mechanism design approach - the co-opetition mechanism - that is tailored to requirements imposed by a networked and co-opetitive environment.