Value dimensions and creativity: an international comparative study

Purpose – The purpose of this paper is to empirically explore the relationship between value dimensions and creativity, particularly between the intrinsic and extrinsic value approaches and creativity values. Design/methodology/approach – The paper adopts an explanatory approach. After analyzing construct validity, reliability and factor analysis, the study tests its hypotheses by performing a multi‐regression analysis with a sample of 389 individuals in two different regions. Findings – There are two main conclusions. First, intrinsic value systems (personal life values and intrinsic work values) affect creativity value in a positive manner. Second, extrinsic value systems (social life values and extrinsic work values) have an insignificant or weak positive impact on the creativity value. Originality/value – The results of this research are applicable to the global technology/innovation intensive knowledge economy, where highly dynamic and competitive business environments also demand further strategy innovation. A focus on the intrinsic value approach could be effective to enhance creativity value, and hence this type of behavior. Relative management education and human resource management practices need to take this into account in their program designs, in order to further their strategic importance for better performance in a global business world.