Value : distilling the essence
Year of publication: |
2018
|
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Authors: | Macdivitt, Harry |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 286-301
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Subject: | Kundenwert | Customer value | Preismanagement | Pricing strategy | Betriebliche Wertschöpfung | Value creation |
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