Value equity in event planning : a case study of Macau
Year of publication: |
2010
|
---|---|
Authors: | Rosenbaum, Mark S. ; Wong, IpKin Anthony |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 28.2010, 4, p. 403-417
|
Subject: | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Veranstaltung | Event | Freizeitwirtschaft | Leisure industries | China |
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