Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media
| Year of publication: |
2013
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|---|---|
| Authors: | Larivière, Bart ; Joosten, Herm ; Malthouse, Edward C. ; Birgelen, Marcel van ; Aksoy, Pelin ; Kunz, Werner H. ; Huang, Ming-Hui |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 24917679. - Vol. 24.2013, 3 (14.6.), p. 268-293
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