Value fusion : the blending of consumer and firm value in the distinct context of mobile technologies and social media
Bart Larivière, Herm Joosten, Edward C. Malthouse, Marcel van Birgelen, Pelin Aksoy ...
| Year of publication: |
2013
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|---|---|
| Authors: | Larivière, Bart ; Joosten, Herm ; Malthouse, Edward C. ; Birgelen, Marcel van ; Aksoy, Pelin |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 24.2013, 3, p. 268-293
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| Subject: | Unternehmenswert | Firm value | Kundenwert | Customer value | Mobilkommunikation | Mobile communications | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009765057