Value-in-context : co-creation across different context levels in the service ecosystem

Marcin Wieczerzycki, Milena Ratajczak-Mrozek and Aleksandra Hauke-Lopes and Maria Colurcio

Year of publication:	2025
Authors:	Wieczerzycki, Marcin ; Ratajczak-Mrozek, Milena ; Hauke-Lopes, Aleksandra ; Colurcio, Maria
Subject:	Business-to-business marketing \| Service ecosystem \| Service-dominant logic “SDL” \| Value co-creation \| Service-Dominant Logic \| Service-dominant logic \| Kundenintegration \| Customer integration \| B-to-B-Marketing \| Betriebliche Wertschöpfung \| Value creation \| Dienstleistungsmarketing \| Services marketing \| Dienstleistung \| Services \| Lieferantenmanagement \| Supplier relationship management \| Marketingtheorie \| Marketing theory \| Beziehungsmarketing \| Relationship marketing \| Unternehmensnetzwerk \| Business network

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-01-2024-0049 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015205351

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