Value in shopping experiences in the perception of Polish consumers
Katarzyna Dziewanowska, Agnieszka Kacprzak and Monika Skorek
| Year of publication: |
2015
|
|---|---|
| Authors: | Dziewanowska, Katarzyna ; Kacprzak, Agnieszka ; Skorek, Monika |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 149-168
|
| Subject: | consumer experience | shopping behaviour | experiential marketing | utilitarian value | experiential value | hedonic value | Poland | Konsumentenverhalten | Consumer behaviour | Polen | Event-Marketing | Event marketing | Kundenwert | Customer value | Hedonischer Preisindex | Hedonic price index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011317306