Value of co-creation through knowledge exchange in franchising
Audhesh K. Paswan; Derrick D'Souza; Rajasree Rajamma
| Year of publication: |
2014
|
|---|---|
| Authors: | Paswan, Audhesh K. ; D'Souza, Derrick Eron ; Rajamma, Rajasree |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 116-125
|
| Subject: | Absorptive capacity | Knowledge a operant resource | Value creation in franchise network | Betriebliche Wertschöpfung | Value creation | Franchising | Wissenstransfer | Knowledge transfer | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Wissensmanagement | Knowledge management | Absorption | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010371840