Value proposition and firm performance : segmentation of Polish online companies
Tymoteusz Doligalski; Piotr Zaborek; Sylwia Sysko-Romańczuk
| Year of publication: |
2015
|
|---|---|
| Authors: | Doligalski, Tymoteusz ; Zaborek, Piotr ; Sysko-Romańczuk, Sylwia |
| Published in: |
International journal of business performance management. - Milton Keynes : Inderscience Enterprises, ISSN 1368-4892, ZDB-ID 2000476-X. - Vol. 16.2015, 2/3, p. 133-148
|
| Subject: | value proposition | internet | online | e-commerce | e-marketing | performance | segmentation | management | Poland | CEE | Electronic Commerce | E-commerce | Polen | Unternehmenserfolg | Firm performance | Online-Handel | Online retailing | Internet | Online-Marketing | Internet marketing | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011316430