Value proposition for designers-VP(d) : a tool for strategic innovation in new product development
Paul Wormald (Division of Industrial Design, National University of Singapore, Singapore)
Year of publication: |
2015
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Authors: | Wormald, Paul |
Published in: |
International journal of business environment : IJBE. - [Olney, Bucks.] : Inderscience Enterprises Ltd., ISSN 1740-0589, ZDB-ID 2251468-5. - Vol. 7.2015, 3, p. 262-280
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Subject: | industrial design | product design | new product development | NPD | strategic innovation | value proposition | business and innovation | design companies | fuzzy front end | innovation tool | product idea modelling | Produktentwicklung | New product development | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Innovation | Fuzzy-Set-Theorie | Fuzzy sets | Strategisches Management | Strategic management |
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