Value proposition in the buyer-seller relationship quality : a mixed method approach
Year of publication: |
2023
|
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Authors: | Rejali, Sayyed Mohammad Javad ; Sanayei, Ali ; Shafiee, Majid Mohammad |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 18.2023, 3, p. 357-386
|
Subject: | buyer-seller relationship | customer perceived value | CPV | industrial marketing | market turbulence | mixed method | relationship quality | RQ | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Qualitätsmanagement | Quality management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1504/IJPM.2023.134195 [DOI] 10.1504/IJPM.2022.10049093 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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