Value propositions in KIBS : how to facilitate the communication of value?
Eija-Liisa Heikka
| Year of publication: |
2023
|
|---|---|
| Authors: | Heikka, Eija-Liisa |
| Subject: | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Dienstleistung | Services | Betriebliche Wertschöpfung | Value creation | Befragung | Interview | Wissensintensives Unternehmen | Knowledge-intensive industry | Finnland | Finland |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/kpm.1750 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014326709