Value Realization in the Phygital Reality Market : Consumption and Service Under Conflation of the Physical, Digital, and Virtual Worlds

by Lin Huang, Biao Gao, Mengjia Gao

Introduction: Scope and Overview -- Value Realization from the Perspective of Customers and Users -- Value Creation through Technological Innovation -- Theory for Understanding the Value Realization -- Smart media era: transformation in the age of Internet communication -- The metaverse era: communication revolution by the meta-verse -- Acceptance and Use of Omni Retail Services (Segment Analysis) -- Comparison of Online Retailing between China and Japan -- Conclusion Chapter.

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Year of publication:	2023
Authors:	Huang, Lin ; Gao, Biao ; Gao, Mengjia
Publisher:	2023.: Singapore : Springer Nature Singapore 2023.: Singapore : Imprint: Springer
Subject:	Consumer Behavior \| Omnichannel Retailing \| Smart media \| Virtual reality and Meta-verse \| Real and Digital World \| Digital Marketing Channels \| Digital Transformation \| Digitalisierung \| Digitization \| Virtuelle Realität \| Virtual reality \| Online-Marketing \| Internet marketing \| Vertriebsweg \| Distribution channel \| Social Web \| Social web \| Konsumentenverhalten \| Consumer behaviour \| Electronic Commerce \| E-commerce \| Multikanalvertrieb \| Multichannel strategy \| Online-Handel \| Online retailing \| Marketingmanagement \| Marketing management \| Marketing

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Extent:	1 Online-Ressource (XIX, 212 p. 7 illus.)
Series:	Kobe University Monograph Series in Social Science Research
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-981-99-4129-2 ; 978-981-99-4128-5 ; 978-981-99-4130-8 ; 978-981-99-4131-5
Other identifiers:	10.1007/978-981-99-4129-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014327452