Value reciprocity mechanism in hotels : testing customer participation behaviour and value co-creation as mediators and previous experience as a moderator
Year of publication: |
2025
|
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Authors: | Sadighha, Jinous ; Pinto, Patrícia ; Guerreiro, Manuela ; Campos, Ana Cláudia |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 8.2025, 6, p. 2206-2231
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Subject: | Customer citizenship behaviour | Customer co-creation perception | Customer participation behaviour | Value co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry |
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