Values and goals of Chinese sport consumers contrary to American counterparts
Year of publication: |
2017
|
---|---|
Authors: | Lee, Donghun ; Zhang, Yinghui ; Cottingham, Michael ; Park, Jungkun ; Yu, Ho Yeol |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 18.2017, 1, p. 11-28
|
Subject: | Values | USA | Consumer behaviour | China | Goals | Sport development in China | Sport involvement | Konsumentenverhalten | Sport | Sports | United States | Sportmarketing | Sports marketing |
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