Values of blockchain technology in advancing secure and decentralized Customer Relationship Management (CRM) systems
Abubakar Mukhtar Yakasai, Mohammad Nabil Almunawar and Muhammad Anshari
| Year of publication: |
2024
|
|---|---|
| Authors: | Yakasai, Abubakar Mukhtar ; Mohammad Nabil Almunawar ; Muhammad Anshari |
| Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 235-262
|
| Subject: | blockchain | customer relationship management systems | decentralized CRM | data security | Beziehungsmarketing | Relationship marketing | Blockchain | Datensicherheit | Data security | Dezentralisierung | Decentralization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015072653