Type of publication: Article
Notes:
DOI:10.3727/108354210X12645141401188
Brailsford, Tim, Dash, Stephen, Hutchinson, Marion R., Pappu, Ravi, & Ritchie, Brent W. (2009) Valuing brand equity of a geographic region. Tourism Analysis, 14(6), pp. 765-779.
Source:
BASE