Valuing consumer perceptions of olive oil authenticity
Year of publication: |
2018
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Authors: | Chousou, Charoula ; Tsakiridou, Efthimia ; Mattas, Konstadinos A. |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 30.2018, 1, p. 1-16
|
Subject: | Authenticity | consumer perception | cub model | olive oil | ordinal data | Olivenöl | Olive oil | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Glaubwürdigkeit | Credibility | Qualitative Methode | Qualitative method |
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