Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and itsApplication in the Financial Services Industry
Year of publication: |
2008-03-01
|
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Authors: | Buhl, Hans Ulrich ; Heinrich, Bernd |
Institutions: | Universität <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre,Wirtschaftsinformatik & Financial Engineering |
Subject: | Finanzdienstleistung | Financial Services | Kundenbindung | Customer loyalty | Kunde |
Extent: | 333824 bytes 33 p. application/pdf |
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Series: | Diskussionspapier ; WI-217 (2008) |
Type of publication: | Book / Working Paper |
Language: | English |
Classification: | Consumer behaviour ; Management of financial services: stock exchange and bank management science (including saving banks) ; Individual Working Papers, Preprints ; Individual Articles ; No country specification |
Source: | USB Cologne (business full texts) |
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