Valuing information technology related intangible assets
Adam Saunders (Sauder School of Business, University of British Columbia, Main Mall, Vancouver, BC, Canada), Erik Brynjolfsson (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, MA, U.S.A.)
| Year of publication: |
March 2016
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| Authors: | Saunders, Adam ; Brynjolfsson, Erik |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 1, p. 83-110
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| Subject: | IT value | market value | IT-related intangibles | IT capabilities | intangible assets | R&D value | brand value | Immaterielle Werte | Intangible assets | Betriebliche Wertschöpfung | Value creation | Immaterielle Güter | Intangible goods | Informationstechnik | Information technology | Markenimage | Brand image | Marktwert | Market value | Unternehmensbewertung | Firm valuation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447581