Valuing Morbidity from Wildfire Smoke Exposure: A Comparison of Revealed and Stated Preference Techniques

Estimating the economic benefits of reduced health damages due to improvements in environmental quality continues to challenge economists. We review welfare measures associated with reduced wildfire smoke exposure, and a unique dataset from California’s Station Fire of 2009 allows for a comparison of cost of illness (COI) estimates with willingness to pay (WTP) measures. The WTP for one less symptom day is estimated to be $87 and $95, using the defensive behavior and contingent valuation methods, respectively. These WTP estimates are not statistically different but do differ from a $3 traditional daily COI estimate and $17 comprehensive daily COI estimate.