Vanderbilt Business; Spring 2009

D E P A R T M E N T S: 2 PERSONAL ASSETS - Cris Ashworth, EMBA’85, found his groove at United Record Pressing by Seth Roberton; 10 STUDENT EXPERIENCE - Diving headfirst into Health Care ImmersionWeek b y Kristen Hodges; 12 BUSINESS ROUNDTABLE - Talking David Mamet, business ethics and real estate; 16 INFORMED OPINION - The hidden costs of aggressive job negotiations b y Ray Friedman; 22 CORPORATE SPOTLIGHT - Kate Reid, MBA’06, blazes a new trail at Call of the Wild by Seth Robertson; 30 IN THE NEWS - Headlines from around the world; 31 NOW PLAYING - Podcasts and videos from the Owen School; 53 CAMPUS VISIT - Q&A with Rahn Huber, Business Librarian at Walker Management Library; 56 BOTTOM LINE - Roughing it with the MBA Enterprise Corps by Cindy Thomsen; ON THE COVER Adena Friedman, MBA’93 By Elena Olivo. F E A T U R E S: 24 STOCK IN TRADE - Adena Friedman, MBA’93, helps NASDAQ stay ahead of the curve by Jennifer Johnson; 40 THREE’S COMPANIES Class of ’91 trio recognized for entrepreneurial success by Randy Horick. M I S C E L L A N E O U S: 4 FROM THE DEAN - A message from Jim Bradford; 5 EDITOR’S MEMO - Checking the vitals of our ailing economy; 6 INSIDE OWEN - Nobel laureates discuss financial innovation - Web site targets collegiate trips - The ‘Obama Effect’ on test taking - Owen jumps 20 spots in Financial Times - Iacobucci promoted to Associate Dean; 18 INSIDE BUSINESS Thinking like a CEO - The ‘Fear Index’ and derivatives - The cost of hedge fund restrictions; 46 CLASS ACTS - Jay Hoffman, MBA’83 - Hugh Tanner, MBA’85 - Polo Romero, MBA’02 - Jeff Recker, MBA’08