Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Joshua Fogel and Chaim Teichman
| Year of publication: |
2014
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|---|---|
| Authors: | Fogel, Joshua ; Teichman, Chaim |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 2, p. 150-166
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| Subject: | information seeking behavior | advertising | internet | physicians | pharmaceutical industry | consumer health information | Ärzte | Physicians | Internet | Konsumentenverhalten | Consumer behaviour | Arzneimittel | Pharmaceuticals | Informationsverhalten | Information behaviour | Pharmaindustrie | Pharmaceutical industry | Werbung | Advertising | Gesundheitswesen | Health care system | Direktmarketing | Direct marketing | Information | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Patienten | Patients |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010398948