Variations in consumers' use of brand online social networking : a uses and gratifications approach
Heejin Lim, Archana Kumar
| Year of publication: |
2019
|
|---|---|
| Authors: | Lim, Heejin ; Kumar, Archana |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 51.2019, p. 450-457
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| Subject: | Brand online social networking | Online brand community | Uses and gratifications | Consumer-brand relationships | Facebook | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Online-Marketing | Internet marketing | Markentreue | Brand loyalty | Virales Marketing | Viral marketing | Markenimage | Brand image | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.10.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012115176