Veranstaltungsmarketing : Grundlagen und Gestaltungsempfehlungen zur Vermarktung von Veranstaltungen
Holger Wochnowski
| Year of publication: |
1996
|
|---|---|
| Authors: | Wochnowski, Holger |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Messe | Trade fair | Museum | Sport | Sports | Marketing | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Event-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | XVIII, 398 S. graph. Darst. 21 cm |
|---|---|
| Series: | Markt und Konsum. - Frankfurt, M. : PL Acad. Research, ISSN 0946-5995, ZDB-ID 1393810-1. - Vol. 3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Hannover, Univ., Diss., 1995 |
| Notes: | Literaturverz. S. 373 - 398 brosch. : DM 95.00 (freier Pr.) |
| ISBN: | 3-631-49587-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000322105