Extent:
264 Seiten
Illustrationen, Diagramme
Series:
Marketing Management. - Berlin [u.a.] : de Gruyter, ZDB-ID 527189-7. - Vol. 7
Type of publication: Book / Working Paper
Language: German
Notes:
Mit 55 Ill
Literaturverz. S. 253 - 258.
ISBN: 3110074117
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10000065349