Vertical or horizontal? : the interaction between frame orientation formats and visual content in tourism short videos
Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang and Shu-Ning Zhang
| Year of publication: |
2025
|
|---|---|
| Authors: | Li, Yong-Quan ; Ji, Jia-Cheng ; Ruan, Wen-Qi ; Wang, Mei-Yu ; Zhang, Shu-Ning |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 80.2025, 6, p. 1209-1226
|
| Subject: | Tourism short video | Frame orientation format | Visual content | Travel intention | Imagery fluency | Travel inspiration | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Visualisierung | Visualization | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-04-2024-0253 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015422157