Vertical product differentiation in the lab : impact of consumers' preferences
Adriana Alventosa, Joana Pinho, Sílvia Ferreira Jorge and Margarida Catalão-Lopes
| Year of publication: |
2024
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|---|---|
| Authors: | Alventosa, Adriana ; Pinho, Joana ; Jorge, Sílvia Ferreira ; Catalão-Lopes, Margarida |
| Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 31.2024, 16, p. 1488-1493
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| Subject: | consumers’ preferences heterogeneity | experimental economics | Vertical product differentiation | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Experiment | Präferenztheorie | Theory of preferences | Zahlungsbereitschaftsanalyse | Willingness to pay | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2023.2198189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075434