Vertrauen als Determinante des Customer Lifetime Value : Versuch einer Operationalisierung
Chris Beck. Hrsg. von Roland Mattmüller
| Year of publication: |
2001
|
|---|---|
| Authors: | Beck, Chris |
| Other Persons: | Mattmüller, Roland (contributor) |
| Publisher: |
Oestrich-Winkel : IMMF |
| Subject: | Beziehungsmarketing | Relationship marketing | Lebenszyklus | Life cycle | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 40 Bl graph. Darst |
|---|---|
| Series: | Arbeitspapier / IMMF, Institut für Marketing-Management und -Forschung e.V. an der European Business School, Universität Schloß Reichartshausen. - Oestrich-Winkel, ZDB-ID 2110444-X. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001725936