Viability of Amazon's driven innovations targeting shoppers' impulsiveness
Maya F. Farah, Zahy B. Ramadan
| Year of publication: |
2020
|
|---|---|
| Authors: | Farah, Maya F. ; Ramadan, Zahy B. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-9
|
| Subject: | Affective experience | Amazon | Disruptive technology | E-commerce | Impulsive buying | WOM | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovation | Electronic Commerce | Amazonasgebiet | Amazon region | Technischer Fortschritt | Technological change | Emotion | Disruptive Innovation | Disruptive innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101973 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171846