Viewer responses to character race and social status in advertising : blacks see color, whites see class
Gregory J. Hoplamazian; Osei Appiah
| Year of publication: |
2013
|
|---|---|
| Authors: | Hoplamazian, Gregory J. ; Appiah, Osei |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 34.2013, 1, p. 57-76
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| Subject: | Schwarze Menschen | Black people | Sozialer Status | Social status | Rasse | Race | Werbewirkung | Advertising effects | Werbung | Advertising | Soziale Schicht | Social class | Ethnische Diskriminierung | Ethnic discrimination |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009770275