Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Year of publication: |
2024
|
---|---|
Authors: | Li, Xueni ; Si, Wei ; Chan, Kimmy Wa |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 2, p. 344-363
|
Subject: | customization target | flattery | involvement | online customization | self-esteem | social influence tactic | virtual agents | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Social Web | Social web | Zielgruppe | Target group | Virtuelle Realität | Virtual reality |
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