Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Chunhua Sun, Chenhui Ye, Changdan Li and Yezheng Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Sun, Chunhua ; Ye, Chenhui ; Li, Changdan ; Liu, Yezheng |
| Subject: | Inspiration | Perceived diagnosticity | Social signals | Virtual authenticity | Virtual ideality | Virtual reality | Visit intention | Virtuelle Realität | Social Web | Social web | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Konsumentenverhalten | Consumer behaviour | Signalling | Glaubwürdigkeit | Credibility | Soziale Beziehungen | Social relations | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2023-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062124